A campaign that stuck with health care professionals.
Insight
There is no joy getting a colonoscopy, especially when it comes to doing the prep before the procedure. If you don’t drink the large volume of liquid, in the proper amount of time, there is a good chance your colon will not be completely clear. Making things worse, the bland chalky jug of prep liquid is intolerable.
Idea
Fortunately Pendopharm developed KleanLyte with a lower volume of liquid to ingest, better tolerability and the refreshing, sweet taste of lemon. To capitalize on this Lemmy was created to be a companion through what was a tough test of endurance, to something a little more refreshing.
Print
Microsite
Stress ball
Packaging
Insight
Despite being a potentially life-saving device, patients with anaphylaxis don’t always carry their auto-injectors with them, especially if they find them bulky.
Idea
Allerject is the device that can save your life while taking up less space in it.
A detail aid and trade show booth were also designed to be
“life-sized”
Intercept is a medication that fights liver fibrosis. This campaign highlights the stages and how to manage them.
Social:
An app was developed to reveal an individuals stage in real time, by hovering their phone over their mid section.
Xeomin is a medication that reduces severe cramping in the hands. This campaign is featured in Lurzer’s Archive.
Fibristal is a medication that reduces heavy bleeding from uterine fibroids. The ultimate revenge is to wear white.
Social: The white dress project was designed to promote fibroid awareness and raise money for research.
Package Design
Omnaris is the leading nasal spray prescription. There are a lot of competitors trying to be like Omnaris, but there can only be one lamb.
Bullied - We were tasked to create a campaign that targeted teenagers who face the unfortunate reality of being bullied. Let’s say these ads hit home.
Play - The inhaler is not something children look forward to using. This campaign tackles that fear.
Planet - Alvesco reduces the effect of asthma. These ads show the world can be your playground without the effects of asthma.
There are a lot of questions when it comes nasal sprays. This campaign dives into that.
Shatter Proof is a organization that combats opioid addiction in the United States. This campaign helped raise treatment awareness.
Leaf - Two million prescriptions sold, I am sure someone counted the pills in this ad.
Bed - Tecta fights gerd (severe heartburn). Without Tecta people will go to some unusual lengths to combat the uncomfortable symptoms.
Toctino is a medication that treats fungus in the hands. This campaign was targeted towards nurses.
Social:
Nurses could tell their stories using their phones. When their device was positioned over the hand in the ad, the hand would go blank, allowing them to write their journey. With each story told, Actelion would make a donation to Doctors Without Borders.
Selected stories were used in these ads.
Insight
For health care professionals, finding the right bone health information early, is critical for their patients. Research is key
to preventing further consequences.
Idea
Showing stacks of new research in the shape of a spinal column proved to be an interesting visual solution.
Insight
When treating my acne patients, I prescribe what’s appropriate for their skin/condition severity and recommend pairing it with a gentle, non-irritating cleanser and moisturiser. I’m interested in adjunctive skincare products that will help keep my patients compliant with their treatment plans.
Target • Dermatologists
Idea 1 • Balloon
With an idea that might just blow up on social media, it’s an interesting and memorable way to introduce CeraVe’s role as part of your acne patients’ solution.
Idea 2 • Bubblewrap
Unfortunately, pimple popping is part of the acne cycle for many patients. That’s where Stop the Pop comes in.
Idea 3 • Beneath the surface
We know many doctors aren’t thinking about skin barrier function when treating acne, much less ceramide levels. But they should be. Formulated with ceramides 1, 3, & 6-II, Cerave can help address what’s going on beneath the surface of acne—ceramide deficiency and skin barrier disruption.
Lonsurf is a medication for cancer patients that allow them to live up to three months longer without side effects. Not an easy subject but something patients would love to have more of. More time.
Social:
Geo-targeted banner ads were created to speak to patients while they are in the waiting room.
Myrbetriq is a medication for people with overactive bladders. Using the brand guidelines I redesigned the site while also making it responsive. I also created banner ads leveraging different messaging for each target segment.
Social • Email
Website design
To see the full site visit Myrbetriq.com
